
Q.
How do you make gold soup?
A.
Put gold carrots in it

IDEA
Aston Villa gave us full access to the player media day to create original content with the team. It was down to us to develop some cracking ideas.

EXCITEMENT
Introducing Christmas crackers. The Cowshed team were feeling festive, so what’s more festive than some terrible Christmas cracker jokes? We challenged the Aston Villa team to ‘try not to laugh’ at all of our terrible cracker jokes, a Youtube classic.

EXECUTION
Over 500K organic views across social channels
A love for Aston Villa players
A love for BAD christmas cracker jokes