Q.
What’s more awkward than sharing a ride with a stranger?
A.
Speed dating a stranger in a ride
IDEA
Badoo wanted to raise brand awareness of the dating app across social media
EXCITEMENT
We developed a format whereby members of the public were invited into our ‘car of love’ to speeddate a random stranger in between their stops. We shot a total of 12 dates in a single day, making a total of 4 episodes to be distributed across Youtube, Facebook & Instagram.
EXECUTION
A number of brilliantly awkward speed dates
Over 1 million
views
True love (we can’t promise this one)
