What’s the best way of getting into a rugby player’s head?
Hire a child presenter to prank them.
IDEA
To generate awareness of Channel 5 as the new home of Premiership Rugby highlights and live games.
EXCITEMENT
We designed a new social-ready content format ‘Little and Large’ to be distributed across our network of UK focused sports and rugby specific pages.
Making use of Channel 5’s player access, along with on-screen child talent that we recruited for the season, we produced content that brings the lighter side out of professional rugby players.
Producing and distributing a total of 5 videos across 3 phases, the Little and Large content series garnered approval from fans and high profile players, ultimately driving viewership of Channel 5’s shows.
EXECUTION
90k+ more viewers per game
4 million video views
43k engagements
