What do you get when you put two Youtubers and a pro footballer in a car?
To promote Volta mode on Fifa 20, hosting the content on the Footasylum Youtube channel.
We had to find a format that would work for both Fifa & Footasylum so we hired in talent that we knew would work for the channel and paired them with the best up & coming footballing talent. To get the footballers out of their comfort zone (to the entertainment of the Footasylum subscribers), we had all of the talent try out a bit of A-car-pella, the results were great.
Over 1 million organic views
Found out Fikayo Tomori can sing
Huge awareness for the Fifa Volta mode