How do you continue to create entertaining content in lockdown?
Get a bunch of Youtuber’s with nothing in common to isolate together, and film it.
Footasylum wanted to showcase their new winter collection in an entertaining and on-brand way, wanting to create a big budget content series to give the audience a welcome break from the disaster that was 2020.
Enter, the world’s first YouTube reality show. Selecting a number of YouTubers from every corner of the platform, we put them into a house to isolate together for two weeks and yes, we took away their phones and social media. How would these creators cope without their social lifelines?
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