Q.
How do you continue to create entertaining content in lockdown?
A.
Get a bunch of Youtuber’s with nothing in common to isolate together, and film it.
IDEA
Footasylum wanted to showcase their new winter collection in an entertaining and on-brand way, wanting to create a big budget content series to give the audience a welcome break from the disaster that was 2020.
EXCITEMENT
Enter, the world’s first YouTube reality show. Selecting a number of YouTubers from every corner of the platform, we put them into a house to isolate together for two weeks and yes, we took away their phones and social media. How would these creators cope without their social lifelines?
EXECUTION
8.7m views and counting
Over 56,000 comments
Over 350,000 likes
