What do Love Island and the Kennel Club have in common?
Not much, until we got involved.
IDEA
Around a quarter of the UK population owns a dog, the Kennel Club have been the first port of call on all dog matters since 1873 but they have struggled to engage and connect with a younger audience. That’s where we came in.
EXCITEMENT
We enlisted Love Island power couple Alex and Olivia Bowen to share their experience of owning their French Bulldog Reggie. An informal, documentary-style video with our social-first approach appealed to the younger generation of canine-enthusiasts.
This was the first time the Kennel Club had considered using influencers to create social content and they trusted us to set the right tone.
EXECUTION
The Kennel Club were so happy with the short film, it was broadcast as part of the Channel 4 main show coverage, despite being created as a social-first video
Over 2 million views across social (Alex, Olivia and The Kennel Club) including their hard-to-reach, desired younger audience
Infinite love for Winnie and Reggie (Olivia & Alexs dogs)
