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Q.

What’s the most popular dog breed in the world?

A.

Labrador retriever

IDEA

Nearly a third of UK puppy buyers admit they could have bought from a puppy farm after not doing enough research, inadvertently fuelling this cruel trade

EXCITEMENT

We created a social-first advert to promote the importance of doing your homework before buying a puppy. The entire piece of content used a mixture of hard-hitting statements from people that had bought a puppy the wrong way, allowing the viewer to read the content (remember, 80% of Facebook users watch with sound off!).

EXECUTION

Over 500K organic views

5 million Facebook users gained knowledge of puppy awareness week

Learn once again, dogs over humans

More work

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