Q.
What’s the most popular dog breed in the world?
A.
Labrador retriever
IDEA
Nearly a third of UK puppy buyers admit they could have bought from a puppy farm after not doing enough research, inadvertently fuelling this cruel trade
EXCITEMENT
We created a social-first advert to promote the importance of doing your homework before buying a puppy. The entire piece of content used a mixture of hard-hitting statements from people that had bought a puppy the wrong way, allowing the viewer to read the content (remember, 80% of Facebook users watch with sound off!).
EXECUTION
Over 500K organic views
5 million Facebook users gained knowledge of puppy awareness week
Learn once again, dogs over humans
