Q.
How would you promote KFC’s vegan burger?
A.
Hire Dick & Dom, obviously.
IDEA
KFC launched the brand new vegan burger and wanted to advertise it in a non sales approach.
EXCITEMENT
We hired Dick & Dom, the legends of public interaction to head to the streets of Camden to play a game of ‘stickers’…come on, we all remember it?! They tasked the public with tasting the burger to see if they could tell the difference.
EXECUTION
Over 1 million Facebook views
A love for vegan burgers
We got to meet our childhood heroes
