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Q.

How would you promote KFC’s vegan burger?

A.

Hire Dick & Dom, obviously.

IDEA

KFC launched the brand new vegan burger and wanted to advertise it in a non sales approach.

EXCITEMENT

We hired Dick & Dom, the legends of public interaction to head to the streets of Camden to play a game of ‘stickers’…come on, we all remember it?! They tasked the public with tasting the burger to see if they could tell the difference.

EXECUTION

Over 1 million Facebook views

A love for vegan burgers

We got to meet our childhood heroes

More work

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