Q.
How do you promote a new KFC-flavoured greetings card?
A.
Make people sniff each other.
IDEA
To promote Moonpig and KFC’s Valentine’s Day collaboration, they wanted to communicate this extraordinary idea in an extraordinary way (without being overtly sales-y), that’s where we came in.
EXCITEMENT
A very niche product needed a VERY niche event. We hosted and filmed a ‘pheromone’ party where singletons would bring an item of clothing they’d worn for three nights, let people sniff it then decide if they wanted to buy each other a drink.
EXECUTION
A ground-breaking singles event, planned, executed, edited and delivered in just 2 weeks
Re-versioned video content for Facebook, YouTube and Instagram
Almost 1 million views on Facebook
True love (maybe)
