Q.
Can you cover 4 songs, amass 12 million views and gain 400k subs?
A.
Ask Courtney Hadwin.
IDEA
SYCO & Sony Music wanted to launch a channel for America’s got talent star, Courtney Hadwin.
EXCITEMENT
Utilising the time that we had with Courtney Hadwin, we produced, shot and edited 4 song covers that were popular in the charts at the time in an acoustic setting.
EXECUTION
Over 12 million views on YouTube
Gained over 400K subscribers
Gained huge press coverage
