Q.
What length would you go to watch KSI vs Logan Paul fight?
A.
6 episodes, 1135 miles & 80 coffees.
IDEA
Footasylum sponsored KSI for his world famous fight with Logan Paul but wanted to make content around the fight, straying away from the typical ‘fight interviews’.
EXCITEMENT
When we told two Youtubers, Chunkz & AJ Shabeel that we were taking them to the fight, they were over the moon. Little did they know that the closest they would get to the fight is Seattle. With 7 days to go and a run down campervan as a mode of transport, would the Youtubers make it to the fight in time?
EXECUTION
We filmed a 6-part documentary series for Footasylum’s Youtube channel
Over 2 million
organic views
KSI won the fight
(we can’t take any credit for that one)
